Devices

See how your keywords perform across mobile, desktop and tablet

Organic traffic does not come from a single device. Keyword Hero breaks keyword performance down by mobile, desktop and tablet, so you can see which searches and rankings drive results on each, instead of one aggregated number.

What this reveals

Behavior that aggregated reports hide

Which keywords are mostly searched on mobile?

Some queries are used far more on phones, often quick answers, local lookups or in-the-moment needs. Knowing which keywords are mobile-first helps you make those pages perform.

Do desktop queries convert more often?

Desktop searches frequently mean deeper research and decision-making. Spotting keywords that bring desktop visitors reveals which searches lead to high-value engagement.

Are mobile visitors behaving differently?

Mobile users may scan quickly and return later to convert. Comparing engagement across devices shows whether mobile is research and desktop is action.

Share of organic sessions by device
Mobile
58%
Desktop
36%
Tablet
6%
Where visitors come from

Know your real device split, and how it shifts

See the proportion of traffic from mobile, desktop and tablet, plus a daily trend so you can tell whether mobile is growing, whether a Google update moved it, or whether a campaign is driving more desktop searches.

Compare key metrics across devices

Traffic volume rarely tells the whole story. Put performance side by side and the device-specific patterns appear.

Key metrics by device
DeviceAvg posSessionsBouncePages/sConv.
Mobile
8.4
12,800
54%
1.9
184
Desktop
6.1
7,950
38%
3.4
246
Tablet
9.2
1,320
49%
2.2
22

See which keywords win on each device

Toggle a device and the keyword table shows how rankings change, often a keyword sits in the top 3 on mobile but not on desktop.

KeywordDevicePositionSessions
waterproof hiking boots
mobile
#3
2,100
north peak store near me
mobile
#2
980
how to layer for winter hiking
mobile
#6
1,180
down jacket sale
mobile
#4
760
buy north peak down jacket
desktop
#4
820
best merino base layer
desktop
#5
1,240
north peak vs patagonia
desktop
#7
610
softshell jacket review
tablet
#8
240
8 keywords shown

See exactly how search differs by device

Restore your keywords and break every metric down by mobile, desktop and tablet, free, no credit card.