See how much of your search is brand, and how much is new reach
Organic search blends people who already know you with people discovering you for the first time. Keyword Hero detects brand keywords automatically, so you can tell whether your SEO is strengthening brand demand, expanding reach, or both.
Two very different audiences in one report
A high share of brand traffic reflects strong recognition, while non-brand traffic shows your ability to attract new audiences through search.
Brand searchers usually arrive with clearer intent than first-time visitors. Comparing engagement and conversions reveals how each audience contributes to results.
Non-brand searches are often growth opportunities. Knowing which ones drive engagement and conversions helps you focus on the most valuable topics.
No manual tagging required
Keyword Hero uses natural language processing to sort through every organic keyword and detect the ones related to your brand, a major time saver.
Missed one? Add or remove brand keywords in your settings.
Compare brand and non-brand performance
Put the two audiences side by side. Brand terms typically rank higher and convert better, non-brand shows where you are winning new reach.
Switch between brand and non-brand keywords
Toggle the view to see exactly which searches belong to each group, just like the Brand vs. Generic report in the app.
See your brand and non-brand search clearly
Restore your keywords and let Keyword Hero split brand from non-brand automatically, free, no credit card.