Know the intent behind every keyword that drives your traffic
Keyword Hero classifies every restored organic keyword as transactional, commercial, navigational or informational, mapped to your real Google Analytics sessions. See what people actually want, instead of guessing.
Filter your keywords by intent
Every keyword is tagged automatically. Filter to the intent you care about and act on the searches that matter.
From “just looking” to “ready to buy”
Transactional
The searcher is ready to buy or convert. The highest revenue potential of any intent.
Product and pricing pages, free-trial and checkout flows, deals.
Commercial
Comparing options and researching before a purchase decision.
Comparisons, reviews, buying guides and category pages.
Navigational
Looking for a specific brand, product or page they already know.
Clear branded pages, fast access and support links. Often easy to rank.
Informational
Learning or researching a topic, not yet ready to buy.
How-tos, guides, videos and FAQs. Builds trust and feeds AI answers.
Intent is the bridge to generative engine optimization
ChatGPT, Gemini and AI Overviews answer the question behind the search, not the keyword string. When you know the intent of every query that already brings you traffic, you know exactly which answers the AI engines are rewarding, and where you can win the citation.
Keyword Hero groups your organic searches by intent so you can shape content that AI engines surface, prioritise the informational and commercial queries that feed AI answers, and track how that traffic converts.
See which informational and commercial searches feed AI Overviews, so you can earn the citation.
Watch how AI answers shift demand and keep your high-intent, converting queries visible.
Tie intent to sessions, engagement and conversions to show what AI search actually delivers.
Intent turns rankings into revenue
Match intent, rank higher
Google and AI engines reward pages that serve the searcher’s goal. Aligning content with intent is one of the most direct ways to climb.
Spend where it converts
Prioritize the transactional and commercial keywords that already bring sessions, and stop over-investing in low-intent traffic.
Fix the mismatches
Spot informational searches landing on product pages, or buyers hitting a blog post, and realign the content to the intent behind the query.
See the intent behind your organic search
Restore your keywords and get intent on every one, free, no credit card.
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